Trace Mobile launches very own digital self-RICA process and instant SIM collection

By Oluthando Keteyi - 12 July 2019Views : 990


One of the biggest hurdles for consumers to sign up or switch to a new network is the tedious RICA process. However, now, in three easy steps, TRACE Mobile makes has made it quick and simple to RICA yourself, order and collect your SIM instantly via the TRACE app.

Less than one year after TRACE introduced TRACE Mobile, a Lifestyle Mobile Network dedicated to the youth (prepaid offering) endorsed by Sho Madjozi, it has remained the only network in South Africa to offer data and airtime with no expiry date as well as exclusive Afro-urban content and money-can’t-buy experiences.

On top of its #NeverExpire lifestyle benefits, TRACE Mobile has introduced an innovative and is the first-to-market self-RICA and SIM ordering.

Time is precious for the youth and this new process takes users less than two minutes to complete, via the TRACE app - available on both Android and iOS.

“Our audience spends more time on their mobile phone than on any other device. It felt natural for TRACE Mobile to challenge the status quo and come up with an innovative and seamless mobile consumer journey that revolutionises the RICA process and saves our subscribers some precious time, that can be used for the things they love: music, friends and living their best lives,” says Prescillia Avenel-Delpha, Vice-President Mobile & Marketing at TRACE.

This innovative ID and profile facial recognition to process RICA applications through the app is compliant with the POPI and RICA acts to protect subscribers’ personal information.

Pargo is a leading click-and-collect logistics solution and by partnering with them, TRACE Mobile’s new self-RICA and seamless collection process adds to the network’s already robust value offering.

TRACE Mobile brand ambassador Sho Madjozi says “It’s the best combination of what’s important to the youth and their lifestyle. I am proud to endorse a brand that is launching something so dope that has never been done before, and that understands me and my lifestyle.”

Avenel-Delpha adds: “The youth are consistently looking to improve their lifestyle and discover new things. TRACE Mobile is the perfect platform for them to get access to the lifestyle they want while saving money, giving all subscribers access to exclusive instant rewards from food to fashion, free entry to clubs and amazing experiences such as the #StepUpInIbiza competition.”